Harvey Silverman, DMD
Would you like to expand your elective cosmetic dentistry practice? If your answer is “YES!” then you will enjoy reading this series, Silverman On Smiles: Cosmetic Dentistry SOS. In each article I will share time-tested management, marketing or technical simplification tips taught to other dentists during on-site cosmetic dentistry consultations. The goal of this series is to provide protocols that will have a positive impact on your practice and the patients you serve, therefore, each tip has been designed to be easy for you to incorporate into your private practice.
You might be wondering, “Why is there a need to develop a separate cosmetic management or marketing system? What’s not just keep doing what I have always been doing?” For the general dentist the reason is apparent. Elective cosmetic dentistry is want driven and general dentistry is need driven. Therefore there are distinct differences that allow you to be more effective when you are addressing elective issues than health oriented ones.
In many of the articles, I will share simplified technical skills that will provide long-lasting, beautiful, natural-looking results. However, since procedural skills are not the primary focus of these articles, I will not always provide step-by-step protocols. This series is being written for the dentist who already takes great pride in his/her aesthetic work and wants to find a professional way to inform, power educate and motivate patients about their cosmetic services.