LED Dental Ltd. Announces New Brand Initiative and Logo

ATLANTA – April 2, 2014 – LED Dental Ltd. (“LED Dental” or the “Company”) today announced its new brand initiative to further the company’s goal of providing advanced imaging technologies to dental and specialty practices in the United States and Canada. A wholly-owned subsidiary of LED Medical Diagnostics Inc., LED Dental announces the launch of a new product division known as “LED Imaging” to reflect the company’s movement further into the dental imaging category. This news comes shortly on the heels of the company’s recent expansions of its senior leadership team, including appointing key industry leaders Lamar Roberts and Dr. Jeffrey Brooks to the positions of president and vice president of imaging, respectively.

The branding initiative will include a new logo to further unify the business under the LED Imaging name. Backed by an experienced senior leadership team, led by Dr. David Gane, the entire company is dedicated to a premium level of service and support before, during and after products are sold.

“Our number one goal is to provide practitioners with best-in-class imaging technology and the service and support they deserve,” said Dr. Jeffrey Brooks. “Our customers can expect a hassle-free experience when it comes to the purchase, installation and support of our products – we’re going to be there for them every step of the way.”

In addition to its entrance into new imaging product categories, the Company will remain committed to the success and further development of its award-winning VELscope® Vx Enhanced Oral Assessment System. The VELscope® Vx is the world’s most frequently used adjunctive technology when screening for oral mucosal tissue anomalies, including early stage oral cancer and pre-cancer. Since launching in 2006, there have been more than 12,000 units sold and 25 million scans completed. Recently, the VELscope® Vx was used by the Seattle Mariners Major League Baseball ® (MLB ®) team to screen the team’s players for oral cancer during spring training.

“We’re very excited about our new commitment to an expanded portfolio of digital imaging technologies and we’re looking forward to the bright future that lies ahead,” said Lamar Roberts. “Our new brand initiative, logo and upcoming product launches further demonstrate our dedication to becoming a leading player in the dental industry.”

To learn more about LED Imaging, visit www.leddental.com. For more information on LED Medical Diagnostics, visit www.ledmd.com.
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