Written by Dentistry Today Friday, 28 June 2013 10:21
The 20-page study was co-sponsored by the American Association of Dental Office Managers (AADOM) and delves into topics such as patient reviews, social media, dental websites and appointment reminders. The in-depth results reveal startling trends about how the dental community as a whole views and utilizes digital marketing practices. Most notably, the majority of dentists remain unconvinced about the importance of online trends that patients have come to expect – and as a result are underutilizing this technology.
“Consumers are spending more time than ever on social networks, and in turn the way they search for dentists is evolving,” said Michael Turner, CEO of 1-800-DENTIST. “If practices want to stay relevant they need to embrace these new marketing channels.”
The new report is the latest in a series of dental marketing whitepapers published by 1-800-DENTIST over the last year. These free resources are offered to complement the company’s full suite of marketing products, which offers solutions for every aspect of dental practice growth.
“Our goal at 1-800-DENTIST is to see our members succeed in growing and marketing their practices,” added Turner. “This report provides key findings to help dental offices navigate the digital space to increase production and profitability.”
Dentists can request a free copy of “Dental Marketing in the Digital World” by calling 1-855-236-4053 or by visiting www.1800dentist.com/DigitalWorld and taking a 10-minute demo of
PatientActivator®, 1-800-DENTIST’s award-winning patient communication software.