Sirona Dental Systems, Inc., the company that pioneered digital dentistry, recently signed Earvin “Magic” Johnson, Jr., world-renowned NBA legend and current Chairman and Chief Executive Officer of Magic Johnson Enterprises, to appear on stage during its upcoming CEREC® 30th (CEREC 30) Anniversary Celebration.

Attendees of the three-day CAD/CAM extravaganza held at The Venetian® Hotel and The Palazzo® Hotel in Las Vegas from September 17-19th 2015 will be inspired and motivated as they learn from the two-time Hall of Famer turned business entrepreneur, philanthropist and motivational speaker during the exclusive lecture featured among the business and leadership curriculum presented at CEREC 30.

Throughout the years, Magic Johnson has successfully shifted his skills and resolve on the basketball court into the business world, propelling his company Magic Johnson Enterprises to the status of #1 Urban Brand in America. He also serves as Chairman and Founder of the Magic Johnson Foundation, where his mission is to transform Urban America through HIV/AIDS awareness, prevention programs and community empowerment centers. Celebrating 20 years of success, the Magic Johnson Foundation has become one of the most recognizable philanthropic organizations around the world. 

Sirona Dental, Inc. President Michael Augins commented on Magic’s appearance, “Magic Johnson is a perfect example of an individual who overcame a tremendous number of obstacles to achieve remarkable success in all aspects of his personal and professional life. Throughout the years, Magic has transformed into an outstanding businessman, philanthropist and dynamic motivational speaker and we are honored to have him speak at our C30 event.”

CEREC 30 will feature the leading clinicians in dentistry and additionally will provide a comprehensive business and leadership curriculum in which Magic is featured. Tony Robbins will headline an outstanding lineup of vibrant business speakers recruited by Sirona including Fred Joyal, renowned speaker on dental practice marketing, and Bernie Stoltz, CEO of Fortune Management. All speakers within this curriculum will present on topics that combine world-class clinical business education and leadership skills that can be applied directly in the dental practice.

In addition to an impressive lineup of motivational speakers, the CEREC 30th Anniversary Celebration will provide up to 18 CE credits across a comprehensive spectrum of digital dentistry topics and tracks, and feature an exhibit hall showcasing top dental companies and their products and services. 

All dental and dental lab professionals are encouraged to visit for additional information as it becomes available.

Futuredontics® has released an exclusive new report for dental professionals entitled, “The Changing Role of the Dental Office Manager.” It is available free with a demo of the company’s suite of dental marketing tools.

The comprehensive 22-page report offers an in-depth examination of how dental office managers in 2015 view a wide range of business operations, including new patient acquisition and appointing, social media, online reviews, dormant patient reactivation, patient communications and practice marketing. The findings are based on a recent online survey of over 1,000 dental office managers nationwide.

The all-new report found that office managers are more upbeat about the state of their profession than they were in 2013 when Futuredontics conducted its last survey. Practice management professionals say there have been significant improvements in many areas they had previously identified as problematic. This is due in large part to increases in staffing and adoption of various industry tools and services.

Report Highlights Include:

• Online reviews have emerged as the #1 hot topic concern among office managers
• Dental practices are failing to meet consumer demand for online and 24/7 appointing
• More managers are focusing on scheduling new patients within the first 48 hours
• The top four areas where office managers feel “too little time” is spent are:
o Staff Training
o Practice Marketing
o Social Media
o Dormant Patient Reactivation

One troubling finding was how few practices are interacting with Yelp. 49% of office managers revealed that their practice neither uses Yelp, nor plans to in the future. Yet, according to a recent survey, 70% of patients say online reviews on sites like Yelp influence their choice of dentist and they see reviews as just important as a dentist’s professional credentials.

“When you want to know how the business of dentistry is changing, you ask the people who work on the frontlines: dental practice office managers,” said Futuredontics CEO Michael Turner. “Our new report gave these professionals the opportunity to share their firsthand insights into what it takes to run a successful practice today. This report, like everything we do, is designed to help practices thrive in a complex and challenging business environment.”
Dental professionals can get a complimentary copy of “The Changing Role of the Dental Office Manager” by taking an online demo of Futuredontics’ suite of dental marketing solutions — available by calling (855) 264-6832 or visiting

As an industry leader in supply chain integrity, Patterson Companies, Inc. (Nasdaq: PDCO) today announced that its Patterson Dental business is launching an educational campaign, highlighted by its new website located at, to help protect dentists and their patients from purchasing or using potentially unsafe gray market dental products. Patterson’s initiative is being introduced at the Chicago Dental Society’s Midwinter Meeting, held in Chicago on February 26-28, 2015, booth #1025.

“Given the potential for dentists to unknowingly purchase counterfeit or dangerous products, we believe that it is important to raise awareness of this issue,” said Paul Guggenheim, President of Patterson Dental. “Dentists cannot be confident that products purchased through the gray market are genuine, safe or that they have been handled appropriately. We believe that by purchasing deeply discounted gray market products, dentists are exposing themselves and their patients to unnecessary risks.” users will find informational resources about the gray market, including how to identify these products and potential industry solutions to the problem. Included on the website are, among other items, a video, infographic, FAQ and a white paper on the topic. 

In addition to improving industry awareness, Patterson is working diligently to ensure that products distributed through Patterson Dental are sourced directly from the manufacturer – and not through unintended distribution channels carrying deeply discounted gray market products. These channels are frequently the same as those carrying counterfeit or other illegal black market products.

Added Guggenheim: “Patterson Dental is committed to the highest supply chain integrity. We hope to work more closely with the dental industry to develop consistent, industry-wide safeguards and protections.”

According to the U.S. Food and Drug Administration, the term “gray market” generally refers to products that are sold outside the established distribution chain, typically at a deeply discounted price (e.g., products intended to be sold abroad, but instead imported and sold in the U.S.). Such products may or may not satisfy FDA-related requirements, or other applicable laws and regulations. A significant concern is that products available on the gray market are often indistinguishable from defective or illegal counterfeit “black market” products that travel through those same distribution channels.

Stem cells from the dental pulp of wisdom teeth may be capable of doing some unforeseen things. It’s possible that these stem cells could be used to repair corneal scarring due to infection or injury, based on the findings from a research team at the University of Pittsburgh School of Medicine.

The information appears in STEM CELLS Translational Medicine. It’s also possible that the cells could become a new source of corneal transplant tissue.

Corneal blindness affects millions of people worldwide. It is usually treated with transplants from corneas.

But the problem is that there are times when there is a shortage of donor corneas. There are also times when there is a rejection of donor tissues, which can result in permanent vision loss. When using the patient’s own cells for treatment, these problems can be avoided.

The stem cells of the dental pulp were taken from the routine human third molar. Extractions that were performed at the University of Pittsburgh’s School of Dental Medicine could be turned into corneal stromal cells known as keratocytes, which have the same embryonic origin.

The researchers then injected the engineered keratocytes into the corneas of healthy mice. The keratocytes were integrated without signs of rejection.

This isn’t the first study to show that dental pulp stem cells can be used to make neural, bone or other cells. There’s also the potential for use in regenerative procedures.

The information from this study will eventually be put to the test in animal model.

Patterson Dental and the American Association of Dental Office Managers (AADOM) have launched a yearlong initiative to raise funds for Oral Health America’s Smiles Across America® (SAA) program. SAA coordinates dental care and prevention services for underserved children and promotes oral health in communities.
On behalf of Patterson Dental and AADOM, OHA President and CEO Beth Truett announced the joint fundraising campaign, called “A Future to Smile About,” at the 25th OHA Gala & Benefit in Chicago on February 25. Gala attendees also celebrated OHA’s 60 years of improving oral health.
Through “A Future to Smile About,” Patterson Dental and AADOM will each donate $50 to OHA for every AADOM annual membership purchased by dental practices February 25, 2015, through January 31, 2016. Patterson Dental Vice President of Marketing, Merchandise Tim Rogan commented, “At Patterson Dental we are excited to work with AADOM and dental practices to expand support for Oral Health America’s important work for our youth who face barriers to receiving dental care and prevention services. At this special time we also congratulate and thank Oral Health America for their work to increase access to oral health care and education for 60 years.”
Rogan noted that through “A Future to Smile About,” dental practices have a unique opportunity to give back to their industry while also benefiting their dental teams. “As practitioners give the gift of continuing education, practice management resources and networking opportunities to their office manager or business teams through AADOM memberships, they’re also giving the gift of oral health and teaching prevention skills that our youth will have for life.”
Patterson Companies Chairman and CEO Scott Anderson, and Patterson Companies Vice President and CFO Ann Gugino, who serves on the OHA board of directors, also attended the gala. At last year’s event Patterson Companies was recognized for providing over $1 million in cash contributions to OHA, along with in-kind donations such as products, printing services and delivery of OHA campaign materials to Patterson Dental customers.
Dental teams interested in purchasing AADOM memberships may easily do so through, which features complete campaign information. Using the promotion code “OHA15” will ensure the membership is counted as part of the fundraising campaign. Patterson Dental will be driving support for “A Future to Smile About” through multiple media channels all year.
Through the financial support of Patterson, AADOM and many others, Smiles Across America reaches over 460,000 children each year in schools and school-based settings.

The American Dental Hygienists’ Association’s (ADHA’s) Institute for Oral Health (IOH) recently announced that it will donate half of its profits generated over the last two years to scholarship and research grants throughout its 2015-2016 fiscal year. The IOH supports the charitable educational, research and scientific endeavors of the ADHA, and strives to empower, support and develop dental hygienists to reach their full professional potential.
The IOH, which serves as one of the preeminent philanthropic foundations in the oral health community, will allocate more than $68,000 for scholarships, more than $41,000 for research grants and more than $60,000 for community service grants in 2015-2016. The institute has received five times as many requests for scholarships from student hygienists than in previous years, resulting in the decision to distribute a higher percentage of profits to these programs.
Additionally, the IOH is excited to announce its inaugural American Dental Hygiene Omnibus Survey. This all-encompassing survey is the first of its kind, and will comprehensively gauge the opinions of approximately 40,000 ADHA members and non-members nationwide. The survey, which will be sent out on an annual basis each winter, is completely free of corporate bias, and will evaluate participants on mobile technology usage, consumer influence, education, and purchasing influences and habits, as well as their most desired clinical instruments.
The American Dental Hygiene Omnibus Survey will be distributed in March 2015, with results presented in June in time for the ADHA’s Center for Lifelong Learning (CLL) at the 92nd Annual Session, which takes place June 17-23, 2015, in Nashville, Tenn. To gain access to the research results, participants must enroll in an IOH Corporate Membership. A Tier 1 Corporate Membership is available for $500, and provides full survey access. Tier 2 Corporate Memberships are available for $750, and will allow members not only complete access to the comprehensive market research but enable them to administer their own market research question to be included in a future Omnibus Survey. Lastly, a $1,000 Tier 3 Corporate Memberships affords members the ability to write in two questions for future distribution, as well as full research access.
“Our current Corporate Members are thrilled that we are providing crucial data to them,” stated Pamela Quinones, RDH, BS, Chair of the Institute of Oral Health Advisory Board. “This is truly the first market research study of its kind and completely unbiased. Any dental manufacturer can have access and input to the content, along with a comprehensive executive summary by becoming a Corporate Member. Some of our Corporate Members have told us a survey of this magnitude might cost them $20,000 to conduct on their own. We’re thrilled we can bring this value to our corporate partners.”
All IOH Corporate Members will receive recognition during the 2015 ADHA CLL at the 92nd Annual Session, recognition in the 2015 ADHA Annual Report and a complimentary subscription to ACCESS magazine.
For more information, please visit

Brasseler USA®, a leading manufacturer of quality dental instrumentation, and Ivoclar Vivadent®, a leading manufacturer of innovative material systems for high-quality dental applications, have recently partnered in order to provide new innovations in dental procedural solutions. 

Specifically, Brasseler USA’s Innovations team collaborated with the experts at Ivoclar Vivadent to develop a specialized Crown & Bridge/Veneer Preparation System as well as a Chairside Finishing and Polishing system specifically designed to work with Ivoclar Vivadent’s popular IPS e.max® restorative material. Starting in March 2015, the new systems will be available to dental professionals exclusively through Brasseler USA.   

Ivoclar Vivadent’s IPS e.max products have garnered leadership in the ceramic restorative material market through superior performance. Extremely versatile, IPS e.max can be pressed as thin as .3 mm and is very durable, with strength between 360 and 400 MPa. IPS e.max restorations are strong and highly esthetic, making them ideal for both anterior and posterior cases. Precise preparation and finishing are made seamless when Brasseler USA’s instrumentation is utilized.

“Brasseler USA and Ivoclar Vivadent have come together with one goal in mind - to provide dentists and laboratories with innovative, easy-to-use procedural solutions,” remarked Larry Rose, Directory of Innovation, Brasseler USA. “We’ve combined two of the most well-regarded brands and products on the market to provide the most complete, reliable, and aesthetically-pleasing restorative solutions.”

For more information on the new procedural systems, please contact a dedicated Brasseler USA representative or visit

Convergent Dental Inc., a privately held dental equipment and technology company, today announced it has partnered with Benco Dental, the largest privately owned, full-service distributor of dental supplies, dental equipment, dental consulting & equipment services in the United States. Effective immediately, Benco Dental will offer Solea, the first FDA-approved, CO2 9.3 micron dental laser for hard and soft tissue ablation, to its 35,000 customers nationwide. For more than 80 years, Benco Dental has established itself as a trusted partner to dentists, helping to recommend and integrate the industry’s latest technologies into dentists’ practices. Solea fits perfectly into the dental distributor’s portfolio of innovative products and services that empower practitioners to efficiently perform more procedures and facilitate revenue growth.

“We are thrilled to add an exciting new product to our portfolio with proven capabilities to greatly impact our customers’ bottom line and patient experience,” said Benco Dental Vice President of Marketing Paul Jackson.

Benco Dental’s tireless commitment to putting high-quality products in thousands of dentists’ offices throughout the country has made it one of the most trusted names in dentistry. The dental supplier provides strategic guidance and support on everything from cost management to the integration of high tech equipment aimed at enabling improved clinical outcomes and practice growth. Benco Dental’s role as a strategic partner to dentists is even more critical now as significant advances in science and technology introduce dozens of new tools to the market every year.

An array of dental lasers have been on the market for the past 30 years, but Solea is the first to enable reliable anesthesia-free and blood-free procedures.

“Benco Dental’s decision to select Solea for its product portfolio speaks volumes about Convergent Dental and this dental laser,” said Dr. Hugh Flax, a Solea user and long-time Benco Dental customer. “Having replaced my erbium laser with Solea’s advanced CO2 technology, it is clear to me that Solea represents an entirely new paradigm in dentistry. Joining forces with one of the most trusted dental suppliers in North America is a tremendous union that will make it easier for more dentists to deliver an entirely new patient experience.”

Solea dentists save time from not injecting or waiting for patients to get numb, enabling four-quadrant dentistry and bloodless procedures that they would not have performed with traditional tools. They routinely perform six or more additional procedures per day as a result. Convergent Dental’s partnership with Benco Dental will help more practitioners increase their efficiency, decrease chair time and grow their revenues with the fastest-growing hard and soft tissue laser on the market.

“We are honored to partner with Benco Dental, one of the most respected, professional and knowledgeable dental suppliers in the country. Our corporate cultures are perfectly aligned, with the focus being squarely on delivering on our promises to our customers above all else,” said Convergent Dental CEO Michael Cataldo. “That priority is certain to drive ongoing success for Convergent, Benco Dental and the customers we have in common.”

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