Written by Dentistry Today Thursday, 07 November 2013 13:54
The Moscow-based subsidiary was formally inaugurated on September 19, 2013. The new subsidiary will be instrumental in scaling up the company’s activities in the Russian market. Managing Director Stephan Uhlmann explains: “We have restructured our marketing and sales office into a subsidiary. This means that we now have our own warehouse logistics in Russia and are able to respond to the demands of our customers with considerably more flexibility.” Additionally, an ICDE (International Center for Dental Education) has been established simultaneously with the subsidiary and will enable the company to attend customers in the market more thoroughly and effectively with product training courses and high-profile presentations.