Written by PRNewswire Tuesday, 25 January 2011 16:18
A new nationwide study by Verasoni Ah Ha! (The Research arm of Verasoni Worldwide), of how dentists use Facebook to promote their practice reveals that dentists are at a loss on Facebook. Data from the study reveal that dentists do not yet understand how to leverage social media channels such as Facebook to engage patients, despite the patient’s and consumer’s growing engagement with this medium. The study concludes that dentists have not strategically positioned their practices on Facebook, nor have they focused on developing and growing their network.