Angie Stone, RDH, BS founder of HyLife, LLC, a company that provides compassionate oral care services for dependent elders, recently collaborated with dental marketing veteran Michael Ventriello to co-author a do-it-yourself marketing manual in an e-book format, exclusively for its network of independent oral care specialists.
HyLife’s independent oral care specialists visit nursing home clients on an average of once a week to provide a thorough brushing of natural dentition as well as prosthetics such as bridges and partial dentures. They also provide interdental cleaning with dental floss or other over- the-counter interdental aids and dispense xylitol-based oral care products to help prevent caries.
According to Stone, “After Michael and I collaborated on developing a full range of marketing tools, including brochures, presentations, telemarketing scripts and press release templates, we realized we also needed to provide our oral care specialists with directions on how to use these tools.”
“What started out as a simple directions-for-use brochure evolved into a comprehensive do-it-yourself marketing manual,” explained Ventriello. “It was written specifically for hygienists, to help them build a successful HyLife business in their local communities.”
The HyLife Marketing Manual is an e-book that includes chapters on the following topics:
- Prospecting
- Cold Calling & Follow-Up Calls
- Email Etiquette
- Presentations
- Events
- Public Relations
- Advertising
- Social Media
The success of the HyLife program is a passion of Stone and her team of Independent Oral Care Specialists because dependent elders in nursing homes have the worst oral health compared to any subset of the U.S. population. “They are losing their teeth at epidemic proportions, are at increased risk of heart attacks and strokes and are dying at alarming rates from aspiration pneumonia, which can be caused by bacteria from the mouth being aspirated into the lungs,” explains Stone.
“If this marketing manual can help Angie’s team be more successful, more of our elders will have improved oral health, which in turn will mean improved health and quality of life in their remaining years,” added Ventriello.
The HyLife Marketing Manual is an exclusive, downloadable resource for HyLife Independent Oral Care Specialists. HyLife service territories are assigned by zip code on a first-come, first-served basis. For additional information, visit www.HylifeLLC.com , call 608-884-0038, or send an e-mail to info@HyLifeLLC.com.
