In today’s modern, tech-savvy world of instant communications, effective marketing is the lifeblood of every business and profession. How well you grasp and integrate the latest marketing concepts into your strategy correlates directly to the overall success and continued viability of your dental practice.
Digital marketing is the wave of both the present and the future. Digital marketing research company Gartner notes that the average business spends 2.5% of its annual revenue on digital marketing, a telling statistic and wakeup call for businesses that spend their dental marketing advertising dollars on less productive, traditional advertising venues. When 87% of all adults in the United States already use the Internet, it is a market that your practice cannot afford to overlook.
The statistics speak for themselves. Smile Savvy analyzes consumer tendencies and provides compelling numbers that are difficult to ignore. Did you know that 40% of all consumers agree that information that they find on social media sites directly affects their health decisions and that 70% all adults are active on at least one social media site?
Would it also surprise you to learn that 97% of consumers search online for information about local businesses or that 93% of all online research starts with a search engine? Is that traffic being directed to your website, or are you missing the boat with your digital marketing?
If this doesn’t influence your decision to embrace digital marketing, here are 5 questions that will help you gauge the viability of your current marketing efforts and your digital marketing presence:
- Does your marketing plan include maintaining an active presence on one or more of the major social media sites? No? Why not?
- When was the last time your website was updated? Has it been more than 3 years? Stale, outdated sites discourage traffic, and traffic equals new patients.
- What about your blog? If you haven’t updated it in more than a month, face it. You don’t really have a blog, do you?
- Do you have few online reviews, or maybe none at all? When we say online reviews, we mean reviews that live on Google, Facebook, and other major sites. Reviews are everything. Dental online reviews are more important than ever, with 70% of patients saying that online reviews influence their choice of dentist.
- Are you seeing fewer patients now than you have in the past? You probably need to revise your dental marketing plan to include more effective dental marketing solutions.
Dental marketing and dental marketing solutions through digital marketing are here to stay. The choice is yours, and your dental practice will reflect your choice. You can maintain your status quo or ride the crest of the latest dental marketing phenomenon, digital marketing.
With over a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target patients, and grow their practice through effective marketing campaigns. When she isn’t helping dental practices reach their full potential, she can be found at the beach with her three dogs or immersed in everything food-related with her large Italian family. For more information, call (800) 689-6434.
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