![Sarah Anders will serve as executive vice president-chief sales officer and Chris Holden will be executive vice president-chief administrative officer at Ivoclar Vivadent.](https://www.dentistrytoday.com/wp-content/uploads/2017/07/80d315f5dc26569c9004e0b0b654ba3d.jpg)
Ivoclar Vivadent is making a pair of changes to its North American executive team to better align itself with dentistry’s ever-evolving market dynamics, according to the company. Chris Holden will assume the role of executive vice president-chief administrative officer, while Sarah Anders will serve as executive vice president-chief sales officer.
“The addition of the management and leadership strength and experience of Chris combines very effectively with Sarah’s sales leadership abilities, allowing us to more effectively launch Ivoclar Digital,” said Robert Ganley, CEO of Ivoclar Vivadent AG and president of Ivoclar Vivadent Inc, referencing the company’s portfolio of CAD/CAM products for dental laboratories and practices.
Holden will focus on operations, administration, and further business development. He will lead and oversee marketing, technology, finance and administration, logistics and distribution, human resources/employee relations, and Canadian operations.
Anders will focus exclusively on the sales operations in the United States and Canada. She also will lead and manage Ivoclar Vivadent’s new solutions for the changing needs and demands of today’s dentist and dental laboratory professionals, according to the company.
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