Social media activity is a crucial component to a comprehensive marketing strategy. When combined with email, website content, and reputation management, Facebook provides endless opportunities to remind your patients that you are there for them all year round, not just when they’re in your chair. When you are active on your business page, a few other benefits occur organically. You’re not just getting in front of your audience, you’re creating opportunities for relationships.
Benefit 1: Messaging Opportunities
When people see how active you are on Facebook, they’re confident in your willingness to use it as a communication tool, making them more likely to ask you questions via Messenger. Because your Facebook business page has a call-to-action feature, prospective patients have the opportunity to contact you immediately. The convenience of the “contact us” button provides those in need of your services an easy way to reach out for additional information.
Benefit 2: Tagging Friends with Ease
You recently saw a patient for veneers. Her results were spectacular, and her friends have been asking where she went for treatment. Because you are active on Facebook, it is easy for her to tag others when you post something about your practice. Once they are tagged, her friends will have a reminder of your practice and treatments in their Facebook feed.
Benefit 3: Check-Ins and Reviews
If you are active on your Facebook page and your posts are consistently popping up in your patients’ newsfeeds, they will be more likely to check in when they arrive for treatment. Each time they do, your practice name and location are seen by hundreds of their friends. Your patients are also more likely to leave a review when they leave, helping with your reputation management efforts.
If you aren’t taking advantage of all the benefits social networking has to offer, you’re missing out on an opportunity to grow your business. Every time you post something to your business page, you increase your chances of being seen by a potential new patient or even a patient who hasn’t been in for a while. Posting regularly may take some planning, but it will be well worth your efforts in the long run.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Ms. Ulasewich decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, she and her team have helped a wide variety of business owners all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns. She can be reached at (800) 689-6434 or via email at jackie@mydentalagency.com.
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