Blogging is an important part of your marketing strategy. It can give you an opportunity to establish yourself as an authority in your field. It can drive traffic to your website. And, it can give you fresh content that can boost your search engine results. But what happens when you’re out of fresh ideas? If you’ve got writer’s block when it comes to blog topics, stress no more. Here are a few suggestions to get those words flowing in no time.
Use the Seasons For Inspiration
When you’re stumped for topic ideas, think of how seasons might affect the dental health of your patients and go from there. Possible subjects could include:
- Wearing mouthguards for fall sports;
- The dangers of sports drinks;
- How Halloween candy affects your teeth.
Include a Little Whimsy
Not all of your topics have to be serious. While you definitely want what you write to be related to dentistry, you can still have fun. For example:
- Dental trivia;
- Dental myths;
- Dental jokes.
Toot Your Own Horn
Self-promotion isn’t easy if you’re inherently humble. Still, you ultimately want your blog to inform patients about treatments and get them through your office doors. Write about things that you specialize in, love doing, or have recently added to the list of services you offer. Try these topics:
- Share your expertise about treatments that you’ve completed specialized training in, such as adult orthodontics or sleep apnea treatment;
- Treatments that you’re passionate about—for example, if you truly believe that implants can be transformational, then writing about patient benefits should be a breeze;
- New equipment in your office, particularly if you’re the only practice in your area that has it, and the benefits it offers patients.
Think Like a Patient
Sure, you might know everything about the anatomy of a tooth, but your patients don’t. Think about what topics might be particularly interesting or useful for them to know, such as:
- How to prevent periodontitis;
- Why orthodontic treatments are far more than cosmetic;
- Modeling good oral health habits for children.
These ideas should get you started. If you’re outsourcing your writing, make sure that your content is original and not templated. Don’t forget to include your practice name, location, and a call to action in each post, as well. Happy blogging!
With more than a decade of experience in corporate dental laboratory marketing and brand development, Ms. Ulasewich decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, she and her team have helped a wide variety of business owners all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns. She can be reached at (800) 689-6434 or via email at jackie@mydentalagency.com.
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