Dentsply Sirona’s recently established Lab Strategic Business Unit (SBU) incorporates the company’s Laboratory CAD/CAM business with the Dentsply Sirona Prosthetics material business. According to the company, the SBU combines the strengths of the Prosthetics and Laboratory CAD/CAM businesses, offering dental solutions as a one-stop shop.
By combining all of its lab elements, Dentsply Sirona said, it has created three strategic platforms: Equipment, Fixed, and Removable materials, each remaining in its respective location. With its focus on integrated solutions, the company added, Dentsply Sirona will further connect labs with digitally equipped dentists through the Sirona Connect portal.
“We are creating one global customer-centric lab business unequalled in terms of competence, equipment, and material expertise. No other dental company can match this combined capability like we do,” said Thomas Leonardi, group vice president of Dentsply Sirona Lab.
“For me and my team, this is a natural step. It allows us to build up a perceptible and significant lab competence focusing on our Lab partners. We have already seen the advantages of such a cooperation in the US business where out US commercial group has already formed and continues to drive our lab sales synergies by offering the full range of products,” Leonardi said.
The SBU concentrates the company’s entire portfolio for laboratories and enables technicians to handle the entire laboratory workflow with Dentsply Sirona products and solutions.
“By bringing our organization closer together, we will encourage more collaboration and the development of better, safer, and faster solutions that will truly add value for our lab partners, their dentist customers, and, ultimately, the patient,” Leonardi said.
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