Glidewell Direct is now the exclusive distributor of BruxZir Solid Zirconia Milling Blanks, allowing dental labs to purchase them at manufacturer-direct prices that reduce costs by 25% to 46%, the company says. BruxZir Solid Zirconia also showed zero terminal fractures and a 100% survival rate over an eight-year period, according to Clinician’s Report.
“We believe that the ability to purchase the zirconia brand most requested by doctors at substantially reduced, manufacturer-direct prices offers dental labs a formula for success as they look to expand their businesses,” said Stephenie Goddard, executive vice president at Glidewell Dental.
“Additionally, the unmatched independent clinical validation of BruxZir Solid Zirconia should give labs confidence as they strive to meet dentists’ expectations for long-lasting restorations,” Goddard said.
The material also best met the seven sought-after characteristics of TRAC Research, which include tooth coloration, reasonable cost, minimal preparation requirements, lasting and easy cementation, tolerance to wear, kindness to opposing dentition, and trouble-free service of at least 10 years, Glidewell Direct says.
Manufactured in Newport Beach, California, using zirconia powder from Japan, BruxZir Solid Zirconia was introduced as a durable, more aesthetic alternative to posterior metal occlusal PFMs or cast gold restorations. Since its release, more than 18 million restorations have been fabricated from BruxZir Solid Zirconia in the United States.
“The goal of our new manufacturer-direct distribution model is to pass the cost savings on to our lab friends and colleagues,” said Christy Flesvig, director of sales and marketing at Glidewell Direct. “We are confident that our new pricing can give labs a boost by significantly lowering the cost of offering the zirconia that doctors know, trust, and request by name.”
For more information, call (888) 303-3975 or visit glidewelldirect.com.
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