Align Technology has entered a multiyear agreement with the San Francisco 49ers, making the Invisalign brand the official smile partner of the National Football League team. The collaboration will focus on building awareness of “winning smiles” through in-stadium and digital cobranding as well as on supporting 49ers-led programs for youth education and sports.
Attendees at 49ers home games in Levi’s Stadium in Santa Clara, California, will see new cobranded signage and promotional campaigns with the message “Winning smiles start here.” Outside of the stadium, the companies will collaborate on social media awareness and activation for followers of both brands.
Align also will add Invisalign brand support to the 49ers Cal-Hi Sports Report high school sports television program to highlight and support high school athletes across the San Francisco Bay Area and share their stories.
“As a medical device company founded and headquartered in the Bay Area, just minutes away from Levi’s Stadium, we’re excited to partner with a fellow hometown brand, the five-time Super Bowl champion 49ers,” said Frank Quinn, vice president, Americas marketing and sales, Align Technology.
“Both the 49ers and the Invisalign brand are all about creating winning smiles, so we’re looking forward to finding ways to do that together. We also appreciate the 49ers commitment to community involvement, and we look forward to working to support these programs together,” said Quinn.
“We are proud to collaborate with Align Technology and the Invisalign brand as the official smile partner of the 49ers and appreciate their support of our work in the community and on behalf of Bay Area high school athletes through our Cal-Hi Sports Report,” said Brent Schoeb, 49ers chief revenue officer.
“Their Bright Smile Award will honor individuals doing good work to help support their local teams, recognition that we are always working to spotlight throughout Bay Area communities,” said Schoeb.
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