Best Practices For Modern Clinical & Restorative Dentistry

Dentistry is no longer only about clinical excellence. A thriving practice requires attention to the business side and the clinical side. You can no longer depend on your location and patient referrals to keep going strong. Dentists are entrepreneurs, and dentistry is a business. Best Practices For Modern Clinical & Restorative Dentistry will deliver 7 CE credits and help teach you how to keep a steady stream of patients coming in, how to enhance and improve the procedures you are already doing, and how to delight your patients.

Date / Time
Friday, April 13, 2018

Location
2200 West Airfield Drive
Dallas, TX

Course Description

Essential Online Marketing Strategies to Attract New Patients
Dr. Leonard Tau
A patient’s journey begins with a Google search. In order to be found, you need to be at the top of that search. There are many methods to become more credible and more visible. Online reviews, website design, search engine optimization (SEO), Google Adwords, social media, and blogging are just some of the topics emphasizing the most important ways to differentiate yourself and gain trust from not only Google but the most important person—the online searcher looking to become your patient. Participants are encouraged to bring their own laptop or tablet for a more interactive program.

Learn

• To attract more patients by getting to the top of a Google search
• Why online reviews are the easiest and most effective way to get on page one of Google search results
• Learn the basic elements of pay per click (PPC) and SEO

Don’t Neglect the Most Important Aspect of Clinical Success: Isolation!
Dr. Todd Ehrlich
The oral environment is directly working against your successful outcome! It is imperative to isolate tissue and moisture in a way that can help us have predictable outcomes in many aspects of dentistry: general restorative, cosmetic restorations, and even digital imaging. While isolation can be complete in many ways, the patient’s experience matters as well. Your isolation technique could be performed in a way that actually impresses the patient and they like!

Restorative Excellence Defined In 2018
Dr. Edmund Suh and Ms. Heather Hennen
Dentistry is continuing to become defined as a “commodity.” A filling is a filling, a crown is a crown, etc. There is an ongoing struggle to differentiate ourselves from other practices in our area. Dr. Suh and Ms. Hennen will spend 2 hours going over how to differentiate your practice from the minute patients walk into your door to when treatment is completed. Everything from clinical excellence to effective patient communication will be covered in this 2-hour overview, including:

• Contemporary perspective on dental materials for indirect restorations.
• How to discontinue doing “crowns” and increase case acceptance and revenue
• Systematic approach to conservative, pain-free dentistry
• With Yelp and Google reviews being so dominant, learn to present cases effectively and accurately to prevent negative miscommunication

Zirconia – The When, Why and How in 2018
Dr. Shannon Roberts
With an ever-increasing demand from patients for full-mouth esthetic restorations, many variations of zirconia crowns have come to the marketplace. Knowing when, why, and how to use this material has become increasingly complex. Dr. Roberts will spend 2 hours differentiating the various types of zirconia and identify the best patient application based on type. Topics will include:

• Zirconia substrate comparisons
• Lab communication and surface treatments required
• Bonding/cementing the final zirconia restoration
• How zirconia functions as a fixed restoration in the long term

Event Schedule

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