Xaña’s Marketing Gold

How AI is Changing the Game in Dental Marketing (and How You Can Use It Too)

If you’ve been hearing the buzz about AI and thinking it might help your...

Finding Your Perfect Patient Match: Unlocking Your Dental Marketing DNA

For the past 25 years, I’ve been helping dental practices grow, thrive, and, most...

Economy-Proof Marketing for Dentists: Strategies for Success in Uncertain Times

In a world where eggs are suddenly worth their weight in gold and gas...

Standing Out in a Crowded Market: Branding Tips for Dentists

Getting the attention of new dental patients in a crowded dental market can feel...

From Click to Chair: Optimizing Your Dental Practice’s Conversion Funnel

The dental market today is fierce. If you want to stay ahead and keep...

Let’s Give ‘em Something to Talk About: How to Get More Patient Reviews

Rave reviews are hands down the best dental marketing for your office, but many...

Why Every Dentist Needs to Earn a Virtual MBA in Marketing

Whether you’re a DDS or DMD, that may not be enough to be a...

The Dental Marketing Time Machine: What I Wish I Knew 20 Years Ago

Please don’t call me “old.” “Experienced,” on the other hand, is an adjective I’m...

Are You Using AI in Your Dental Marketing?

Unless you’ve been living under a rock or spending an excessive amount of time...

The Art of Failure: What You Can Learn From Your Latest Dental Marketing Flop

Henry Ford once said, “Failure is simply the opportunity to begin again, this time...