Golden Proportions Marketing (GPM) is thrilled to announce an upcoming free webinar designed to help dental professionals grow their fee-for-service practices and reduce reliance on insurance. The webinar, “Break Free from Insurance – Proven Marketing Strategies & Secrets to Going Non-Participating,” is a must-attend event for dentists looking to position their practices for long-term success.
- Date: February 18, 2025
- Time: 7:00 PM (ET)
- Duration: 60 minutes
- Registration Link: CLICK HERE TO REGISTER
This comprehensive webinar features two expert-led sessions:
“Effective Marketing Strategies for Fee-for-Service Dental Practices” | Presented by Xaña Winans, CEO and lead strategist of GPM, this session will cover:
- Why consistent marketing is crucial in a fee-for-service model.
- Strategies for attracting patients who value quality care.
- How to differentiate your practice and build a compelling brand.
- The role of paid advertising in driving patient acquisition.
- Developing a referral system to generate word-of-mouth growth.
“Considering Going Non-Participating? Top 5 Challenges and How to Overcome Them” | Presented by Barb Stackhouse, founder of More to Life Dental, this session will focus on:
- Deciding whether and how to phase out insurance participation.
- Overcoming mindset challenges and building team buy-in.
- Communicating confidently with patients about insurance changes.
- Attracting patients who prioritize oral health and personalized care.
- Creating a profitable, patient-centered practice model.
Why attend?
- Gain actionable marketing strategies tailored for fee-for-service practices.
- Learn how to transition smoothly to a non-participating insurance model.
- Access expert insights and tools to drive long-term growth.
Xaña Winans is the CEO and founder of Golden Proportions Marketing and one of the dental industry’s leading marketing consultants. With over 30 years of experience, she has helped countless practices achieve measurable success through strategic, customized marketing solutions. Xaña also serves on the board of the Academy of Dental Management Consultants and holds a Fellowship with the International Academy of Dental Facial Aesthetics. Outside of her professional endeavors, Xaña enjoys hiking, gardening, and spending time with her family, including her husband, Dr. Larry Winans, a cosmetic and restorative dentist.
Barb Stackhouse, founder of More to Life Dental, combines her background as a dental hygienist with a wealth of knowledge in practice management to deliver transformative consulting solutions. With a Bachelor of Science in Dental Health Education and a Master’s in Educational Leadership, Barb specializes in simplifying financial and operational challenges for dentists. A proud grandmother of four, Barb brings a compassionate, practical approach to helping practices thrive.
Reserve your spot today!
Don’t miss this opportunity to take control of your practice’s growth. Register now to secure your place in this exclusive webinar.
About Golden Proportions Marketing
Golden Proportions Marketing is a full-service dental marketing company founded in Pennsylvania. With more than 20 years of experience serving clients across the country, their nationwide team of marketing experts has earned recognition as one of the leading agencies in the dental industry. At the heart of their approach is the DNA Dental Marketing Process, which helps practices identify their unique Direction, Needs, and Attributes to attract ideal patients and achieve measurable growth. Ready to uncover your practice’s DNA? Take the test today at www.goldenproportions.com/dna-test. For more information about Golden Propoertions Marketing, please visit www.goldenproportions.com.
