Amabrush, a hands-free, fully automatic toothbrush, was officially launched in the United States market at this year’s Chicago Midwinter Meeting. According to Amabrush, users press a button, and the device simultaneously brushes all teeth in 10 seconds, saving time and eliminating the human error often experienced with traditional brushing techniques.
“We all know that we need to brush our teeth. Whether we’re skipping brushing, not brushing long enough, or not brushing correctly, many of us simply don’t get our teeth as clean as they should be. Amabrush aims to change all that,” said Marvin Musialek, Amabrush founder and CEO.
“At first, people are always a bit skeptical about whether Amabrush is too good to be true, but proof of efficacy is clearly revealed in the positive results of our constant clinical testing, as well as constant feedback received from completely amazed and satisfied users,” Musialek said.
Multiple rows of soft antibacterial bristles are directed in a 45-degree angle against the gumline, simulating the widely recommended Bass method of brushing. With an amplitude of 9.5G, Amabrush creates a variety of vibrations that oscillate with different resonant frequencies to gently yet effectively clean each quadrant, the company says.
Subtle vibrations oscillate the bristles, effectively removing plaque and bacteria on the teeth and along the gumline, Amabrush reports. Unlike nylon bristles, the soft Amabrush bristles are designed to gently rub instead of scratch surfaces, further eliminating any risk of damage to the teeth and gums. The Amabrush comprises three components.
First, the one-size-fits-all mouthpiece is made of a flexible antibacterial silicone material that wards off 99% of bacterial agents found in between bristles. Strategically arranged soft 3-D bristles are gentle enough to prevent enamel and gum damage yet strong enough to thoroughly clean both teeth and gums. Built-in microchannels are made to transport an ideal amount of specially formulated Amabrush toothpaste. The mouthpiece is cleaned using traditional rinsing methods, just like regular toothbrushes.
Second, the handpiece magnetically connects to the mouthpiece. It dispenses the Amabrush toothpaste capsules and houses the toothbrushing technology. Also, it comes with a built-in low-energy wireless charging module that uses the Qi standard, and it’s equipped with Bluetooth and the Amabrush App. A fully charged battery lasts for approximately one month.
Finally, the toothpaste capsules are placed into the handpiece, and a built-in mechanism foams and automatically delivers the ideal amount of toothpaste to the mouthpiece each and every time. Approved by the Food and Drug Administration, the toothpaste is specially formulated for the system. It is available in whitening, sensitive, and extra fresh varieties. A single capsule lasts for up to a month.
There are five steps in using the Amabrush:
- Attach the handpiece to the mouthpiece.
- Insert the mouthpiece into the mouth and bite down.
- Push the button on the handpiece to dispense the toothpaste foam.
- Wait 10 seconds.
- Spit and rinse.
All Amabrush units come equipped with a sound and light indicator to provide various alerts and information including current battery status, finished tooth brushing sessions, and operational errors. Users can further personalize Amabrush by setting various vibration modes such as gum message and burst mode, configuring cleaning time, and more.
Also, all Amabrush units can be equipped with a carry case for on the go use. An Amabrush tongue cleaner is available as well to keep the tongue smooth and clean, in addition to an ultraviolet (185 nm) sanitization station that sterilizes up to two mouthpieces simultaneously. Amabrush is now available at amabrush.com.
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