Word of mouth marketing is still as strong a method as it has always been. But the way we communicate and the platforms that support those conversations have changed. Have you been in practice for years but are now seeing a plateau in new patients? Or, maybe you’re resistant to try today’s technology. It could be time to explore new channels to help you see additional practice growth.
Patient Reviews
To increase patient growth, take reputation management as a strategy. It doesn’t require a team of technological spin-doctors to snatch your reputation back from the brink. But it does mean controlling the positive message.
Website testimonials are great. Feedback gets more traction, though, if it comes as reviews on authoritative public sites. It takes those comments to another level because they are seen by people your patients don’t know, expanding your sphere of influence.
So, send your patients a follow-up email or a text with the link to where you’d like them to post their review. Testimonials are powerful. They just need to get out there!
Besides, even if a potential patient is a direct referral, most people will Google you anyway. You can be ready for them with online reviews that attest to the quality of your practice.
Do you have an established practice that has relied on traditional marketing for far too long? Great practices once grew on word of mouth alone, but that was a decade ago. More than 67% of the U.S. population is now on Facebook. That means most of your patients and potential patients are on Facebook too.
The true value in Facebook marketing is what lies in the vast demographic data it stores for each of its users. You have the power to very narrowly target Facebook users based upon a wealth of data that we’re not afforded on most other platforms, such as who lives in a 5-mile radius from your dental practice, or their household income. You also can use a list of the patients you have not seen in years and target them specifically.
Remarketing
Then, there are the multitasking masses that are not easily converted online. Try remarketing to them.
Imagine you’re on Amazon looking at a Super Juicer XP, and the next day, that juicer seems to be stalking you online. That’s remarketing, and remarketing customers are 70% more likely to convert compared to those customers who have not been targeted by remarketing.
Consider giving your website visitors a follow-up display ad reminding them why they were on your site. You should, because on average, 95% to 98% of website visitors don’t take any action. It’s like calling to set up an appointment. Remarketing affords an effective and gentle nudge.
With over a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, Jackie and her team have helped a wide variety of business owners all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns. When she isn’t helping dental practices reach their full potential, she can be found at the beach with her three dogs or immersed in everything food-related with her large Italian family. For more, call (800) 689-6434 or email Jackie@mydentalagency.com.
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