The year has just begun, and there’s no better time than now to reflect on the efficacy of your 2018 marketing strategies. Did you meet your new patient goals? Were you able to complete the number of implant cases you were hoping for? How did you do with patient retention?
If you didn’t have the year you had hoped for, or if you did and you want to establish more lofty goals for 2019, then consider incorporating Google ads as part of your marketing strategy.
People Really Do Click on Those Ads
Think about the last time you searched for something on Google. Whether you were researching the highest rated running shoes or looking for a landscaping company, the first few results most likely included a small AD symbol next to them. This is exactly what potential patients see when they are looking for a new dentist.
While you may not be one of those who click on paid ads, statistics clearly indicate that many people do. As recently as July of this year, researchers determined that:
- For every $1 spent on Google ads, businesses make $2 in revenue.
- The click-through rate for paid health and medical ads on Google is 3.27, compared to the organic click-through rate of 0.59.
- Businesses whose ads appear on mobile platforms increase their brand awareness by 46%.
It’s All About Google
After all these years, Google is still unmatched when it comes to preferred search engines. The current statistics indicate that 74.52% of people use Google for their traditional searches, and a whopping 93% of people prefer Google for their mobile and tablet searches. Even if you prefer a different search engine, you’re going to reach far more people by using Google ads.
Best of all, Google provides analytics that allow you to perfect your ads so that you not only reach the most people, but also reach the people in closest proximity to your practice who are specifically searching for the services you provide, making them more likely to become actual patients.
Ultimately, a comprehensive marketing approach is the best. Whatever you’re currently using to promote your practice can only be enhanced by using Google Ads.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Ms. Ulasewich decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, she and her team have helped a wide variety of business owners all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns. She can be reached at (800) 689-6434 or via email at jackie@mydentalagency.com.
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