Invisalign is now the Official Smile of US Ski & Snowboard, the Olympic national governing body of ski and snowboard sports in the United States, according to Align Technology.
The multi-year, worldwide sponsorship includes development of original Invisalign branded content across social media channels and for the US Ski & Snowboard website.
As part of the agreement, US Ski & Snowboard will launch a program for athletes to join the Invisalign Smile Squad, receive Invisalign treatment, and share their experiences on their social media profiles.
“Smiles, skiing, and snowboarding go hand in hand, so we’re excited to connect with athletes from the US Ski, Snowboard, and Freeski teams and their fans around the world,” said Kamal Bhandal, Align Technology vice president, global brand and consumer marketing.
“Our purpose is transforming smiles and changing lives, and we admire these talented and inspirational athletes and their commitment to being the best in the world,” said Bhandal.
“We look forward to working with US Ski & Snowboard athletes on the Invisalign Smile Squad, and supporting their Invisalign treatment journeys as they come to life in their stories and experiences shared across media platforms,” Bhandal said.
“We’re all smiles in announcing Align Technology’s Invisalign brand as our first ever Official Smile Partner,” said Michael O’Conor, chief revenue officer for US Ski & Snowboard.
“Smiling confidently is a feeling our athletes know well, whether on the slopes or the top of the podium,” O’Conor said.
“We are excited to partner with a brand committed to using technology to change lives for the better, just as we are committed to supporting our athletes in their pursuit of excellence,” O’Conor said.
“We look forward to sharing our Invisalign Smile Squad stories and introducing the Invisalign brand to our fans around the world,” O’Conor said.
“We welcome US Snowboard Team athletes Jamie Anderson, Maddie Mastro, and Red Gerard and US Freeski Team athlete David Wise to the Invisalign Smile Squad and are excited to support their Invisalign treatment journey as they join over 9.6 million patients around the world who have used the Invisalign system to improve their smiles,” said Frank Quinn, Align Technology vice president and general manager, US.
“We’re proud to be the Official Smile of US Ski & Snowboard and to help Invisalign trained doctors transform the winning smiles of these great US athletes,” Quinn said.
At the age of 30, Align Technology said, Jamie Anderson continues to raise the bar in women’s competitive snowboard. She is a double Olympic gold medalist, earned silver in the inaugural 2018 Olympic big air, and is the winningest female X Games athlete of all time, with 19 medals.
Most recently, Anderson has been competing in backcountry snowboarded events such as Natural Selection and filming her own movie, Unconditional. She also said she is thrilled to partner with Invisalign to bring her smile to the next level.
“My smile is a reflection of my best self!” she said. “I’m excited to partner with the Invisalign brand so I can give my smile that extra boost. Invisalign treatment will help elevate my confidence on and off the snow.”
Maddie Mastro was an Olympian at the age of 17 and has since medaled at two World Championships. She is the first woman to ever land the double crippler both in and out of halfpipe competition, putting her at the forefront of women’s snowboard progression, Align Technology said.
“I absolutely love my Invisalign treatment and am super excited to be a brand athlete ambassador,” Mastro said. “Invisalign clear aligners work great for an active lifestyle, and you can’t even tell you are wearing them, which makes for a winning smile.”
Red Gerard became a household name at the 2018 Olympics, where he became the youngest male US Olympian to win a gold in 90 years at the age of 17 with his win in snowboard slopestyle. He went on to win gold at the 2019 Burton US Open and bronze at X Games Aspen 2020.
Also, Gerard’s film Joy won Movie of the Year at the 2020 Snowboarder Awards, and he’s the star of the 2020 Burton team video “One World.”
“My partnership with the Invisalign brand is ideal due to my heavy travel schedule competing and filming all year,” said Gerard. “It’s a quick and simple program that allows me to focus on riding while it focuses on my teeth.”
David Wise is a husband, father, and the only male freeski halfpipe gold medalist in Olympic history, winning the inaugural contest at the 2014 Sochi and 2018 PyeongChang Olympic Winter Games. Wise also has four X Games gold medals, 16 World Cup podiums, and a World Championship victory to his name.
“Looking your best helps give you that extra bit of confidence. In my sport, confidence is everything. While I’ve always wanted a less crooked smile, I’ve been reluctant to use traditional orthodontics,” Wise said.
“I’m excited to begin Invisalign treatment because it fits my chaotic lifestyle and won’t make me hide my teeth along the way. I look forward to breaking out a new winning smile,” Wise said.
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