McNickle, Ian

Ian McNickle is a cofounder and partner at WEO Media, an award winning “Best of Class” dental marketing firm. Under his leadership, WEO Media has grown quickly to become one of the most widely respected dental marketing firms in North America and has garnered an impressive list of industry endorsements and awards. He is a nationally recognized marketer, writer, and speaker. He has developed significant expertise in online marketing, website optimization and conversion, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, online reputation management, marketing strategy, and related topics. In addition, he has developed a set of critical key performance indicators for measuring the effectiveness of any marketing program. Ian lectures all over North America at dental conferences, study clubs, and dental societies and conducts numerous seminars and webinars. His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non-marketer can comprehend and implement. He has written articles for Dental Products Report, The Progressive Dentist, and many other industry publications on various aspects of digital marketing. Prior to cofounding WEO Media, Ian worked in the high-tech industry for 10 years in various engineering and management positions at Siltronic and Xerox. He left high-tech in 2006, and founded a regional marketing consulting firm that he ran for several years before eventually cofounding WEO Media in 2009. Ian has a BS in mechanical engineering from Washington State University, where he was also a graduate of the University Honors Program. In addition, he graduated Cum Laude with an MBA from the University of Washington.

New Patient Generation

Online Marketing

Websites

SEO & PPC

Social Media

Online Reputation Management,