Dr. Rosenthal heads the Rosenthal Apa Group for Aesthetic Dentistry in New York City, where he maintains his aesthetic and restorative dental practice. He completed his residency at Montefiore Hospital and graduated from New York University (NYU). In the 1980s, he developed a procedure called the “Smile Lift,” which patients from around the world visit his dental office to experience. He is an accredited member of the American Academy of Cosmetic Dentistry. He is director of the aesthetic hands-on continuum at the Rosenthal Institute at NYU, expounding his philosophies, experience, and expertise in aesthetic dentistry extensively. In honor of Dr. Rosenthal, the Rosenthal Institute for Aesthetic Dentistry at the NYU College of Dentistry is the nation’s first comprehensive program to train dentists in the burgeoning field of aesthetic dentistry. Dr. Rosenthal lectures, publishes, and teaches throughout the country. Profiled on television, on radio, and in many leading publications such as Vogue, Town & Country, W, Elle, Glamour, Forbes, The New York Times, and The Wall Street Journal, he spreads the word about his excitement for aesthetic dentistry and the powerful impact it can have on his patients’ lives. He is the recipient of the Dr. Harry Strusser Memorial award for distinguished contribution to public health.

Practice Management and Marketing