No matter where you are or what you celebrate, the winter holidays are the perfect time to share your good fortune with others. Whether you drop a bill into the Salvation Army bucket outside of the mall or personally serve meals at your local homeless shelter, nothing makes you more aware of your blessings than seeing those who are down on their luck. Thing of it is, you can use holiday charity as a way to show you care and connect with your community—even better, you can use your own charity to encourage others to do the same.
Show What Matters to You
You know that it’s important to share your personality with your patients, but sometimes you run out of ideas. What better way to show them what matters than to share the charities you support? If you’re an animal lover and donate to the Humane Society or the SPCA, you’ll win the hearts of your patients who are obsessed with their four-legged family members. If you have a soft spot for the elderly population and make a point to deliver poinsettias to your local retirement home, a simple picture of this act will warm the hearts of anyone with a loved one who lives in a similar facility. No matter what matters to you—children, animals, poverty, the elderly—chances are it matters to some of your patients.
Inspire Others
Another benefit of sharing your charitable efforts is that it just might motivate your team members and patients to do the same. In fact, you can make a concerted effort to involve your patients in your favorite charity project. Here’s how:
- Let patients select an ornament from an “angel tree” in your reception area so they can purchase a holiday gift for the child of an incarcerated parent.
- Host a canned food drive in your office. To encourage participation, enter donors’ names into a raffle for an electric toothbrush, whitening treatment, or other dental-related service.
- Place a donation bin at your checkout desk and promise to match the donations to your favorite charity up to a certain dollar amount.
Whatever you do, involve your patients in your charity. It will make them feel like part of something bigger while simultaneously feeling good about their own charitable deeds.
Make Everyone Feel Good
If you genuinely believe in the charities you support, you will feel good about any activities you do on their behalf. The same goes for your patients. When they realize just how big your heart is, they will feel good about choosing you as part of their healthcare team.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Ms. Ulasewich decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, she and her team have helped a wide variety of business owners all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns. She can be reached at (800) 689-6434 or via email at jackie@mydentalagency.com.
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