National Brush Day 2024: Empowering Kids to Fight Tooth Decay

Dental Trade Alliance Foundation

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National Brush Day is celebrated in the United States every year on November 1st, the day after Halloween, to promote children’s oral health and encourage good tooth-brushing habits recommended by dental professionals. On this day (and every day), parents are urged to ensure that their children brush their teeth for two minutes, twice a day.

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This year, the Dental Trade Alliance (DTA) Foundation is excited to introduce the DentSquad as part of its National Brush Day 2024 awareness campaign. Families are invited to join the #NBDDentSquad and fight tooth decay alongside the DentSquad heroes: Captain Paste, Doctor Brush, Floss Fury, and The Cool Rinse. Each hero brings unique superpowers to combat plaque and promote healthy smiles, making oral care fun and engaging for kids and families across the country.

To further the mission of ensuring healthy smiles for all, the DTA Foundation is asking families to join the fight by sharing photos of their completed DentSquad coloring sheets or activities. Tag #NBDDentSquad on social media or upload them to nationalbrushday.com to be entered for a chance to win one of five $100 Amazon gift cards.

In addition to the fun DentSquad activities, the DTA Foundation is providing free downloadable resources to help families, dental professionals, and organizations spread the word about National Brush Day. These downloadable materials can be found here and can be shared via email, social media, websites, and in-office displays. Resources include:

  • Social media graphics and captions
  • Downloadable DentSquad coloring and activity sheets
  • Email templates for practices and companies
  • National Brush Day 2024 logo and posters

“We’re thrilled to introduce the DentSquad for National Brush Day 2024 and to continue our mission of promoting children’s oral health,” said Sarah Miller, executive director of the DTA Foundation. “We look forward to seeing families and dental professionals nationwide join in the fun and help spread the message of healthy oral habits.”

About the DTA Foundation

The DTA Foundation’s mission is to enable access to, empower personal ownership of, and increase the utilization of oral healthcare. The foundation achieves this through strategic partnerships, research, and education. For more information, visit www.dtafoundation.org.