We’ve just turned the corner on a new year, and a new decade, and there’s lots of buzz about trends in digital marketing for 2020 and beyond. A marketing tool that continues to grow in popularity among marketers as well as audiences is online video. Embraced by everyone from tweens on the popular video app TikTok to major brands on YouTube and Facebook, video can pack a punch when it comes to marketing your dental practice.
A survey by online video company Wyzowl found that 87% of businesses use video as a marketing tool, and 83% of video marketers reported that video returns a positive return on investment. In 2017, the percentage of businesses that used video for marketing was 63%, so video has come a long way.
Given the popularity of this marketing medium, dental practices can leverage video in several different ways. For example, you can use video to show the personality of you and your dental team. What better way to set you apart from other practices than getting in front of new patients instead of waiting for them to come to you? Video also allows you to share patient experiences and testimonials in a fun and impactful way. It’s great for making a connection with your audience before they’ve had a chance to meet you as well.
Dental practices might still be on the fence about whether or not to use video as part of their marketing, but the Wyzowl report shows that it might not be a choice for long. The survey revealed that nearly 60% of those respondents who don’t currently use video will start to in 2020. What does that mean for your dental practice? If more and more dentists will be using online video, you probably don’t want to be the one who isn’t.
Besides being able to make immediate connections with your audience, online video is convenient since you can have one video played across all your marketing channels. A single video can be used on your website and your Facebook business page as well as in Facebook ads, email, Google My Business, landing pages, and blogs. It can help make your marketing more efficient as well as effective.
With the growing popularity of video, however, there will also be more competition, notes the Wyzowl survey. That means practices will need to up their game when it comes to video production. Even though you may have to put more time in properly planning and executing your video, it will also more likely catch the attention of your audience and get your message across to quality patients you are looking to attract.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Ms. Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns. She can be reached at (800) 689-6434 or via email at jackie@mydentalagency.com.
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