New York, NY – In an exclusive media event on Monday, November 28, 2016, Scientific American and Colgate-Palmolive celebrated their collaboration on a new supplement, which is meant to be a tool to help drive the conversation of oral health’s future and the science behind it.
The supplement, The Future of Oral Health, was created with the informed consumer and the medical and dental professions in mind, said Ian M. Cook, the chairman and CEO of Colgate, in his opening remarks. Jeremy Abbate, the vice president and publisher of Scientific American, led the panel’s discussion and welcomed the audience to partake in the interactive session after. The panel included: Michael C. Alfano, president of the Santa Fe Group and professor, dean, and executive vice president emeritus at New York University; Dr. Marko Vujicic, chief economist and Vice President of the Health Policy Institute of the ADA; and Sharon Guynup, editorial director of The Future of Oral Health, Scientific American Custom Media. The panel discussion covered the history of the project and touched upon issues, such as changing public thinking about the importance of oral health.
Written to cover a broad range of topics, such as technology, The Future of Oral Health brings the facts and figures of the global state of oral health to the general public in layman’s terms. Its message is to improve upon public knowledge about oral care’s affect on overall body health. By sharing recent data with a larger audience, which includes the government, the emphasis of the publication is the impact of oral disease on whole-body health and the monetary savings due to the prevention of oral disease. Its articles examine the philosophies and technologies that have fueled changes to the profession in respect to improving access to care on a global level. This issue includes a 200-year pictorial timeline of dental innovation accompanied by an essay on the dental digital revolution and a look to the tech in the not-so-distant future.
Currently, the supplement is being given out to health and dental practices throughout the United States and Canada to reach the patient population. Both companies hope to promote this discussion of oral disease prevention on a global level. For more information, or a free digital download of the issue, visit the website scientificamerican.com/futureoralhealth. To keep this public dialogue going, more information and videos will be added to the site in early 2017
