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The Art of Failure: What You Can Learn From Your Latest Dental Marketing Flop

Henry Ford once said, “Failure is simply the opportunity to begin again, this time...

Dental Marketing Isn’t a Laughing Matter (But Maybe it Should Be)

As a dentist, you obviously take the care and well-being of your patients seriously....

The Love/Hate Relationship Between Dentists and Marketing

Would I call dentistry and marketing a perfect match? Sometimes, yes. Sometimes… not so much. When...

Dental Marketing in 2023 – Already?

If you’re anything like me, you are currently heads down in your work, with...

What Does “Normal” Dental Marketing Look Like?

There’s a well established psychological concept in marketing called social proof. Essentially, social proof...

Xaña’s Marketing Gold

As a dentist, your number one priority will always be patient care. And yet...

SURVEY: Does Dental Marketing Actually Work?

Xaña Winans, one of our regular contributors and a remarkably wise dental marketing expert,...

Dental Marketing SOS: Is Your Practice Drowning?

Dot-dot-dot. Dash-dash-dash. Dot-dot-dot. You don’t have to be a sailor to know the international...

Marketing During and After This Difficult Time

Xaña Winans, owner and president of Golden Proportions Marketing, discusses how dentists should approach...

Standing Out in a Crowded Market: Branding Tips for Dentists

Getting the attention of new dental patients in a crowded dental market can feel...