Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, announced a collaboration with Tend, a top-rated and in-demand full-service dental practice, to bring Philips Zoom!, the No. 1 patient-requested professional whitening brand in the U.S.,1 to Tend’s national network of dental offices. Tend’s clinicians will now be able to offer their patients Philips Zoom! WhiteSpeed, a light-accelerated treatment clinically proven to whiten teeth by up to eight shades in just 45 minutes.2
Philips and leading dental practice network Tend collaborate to enhance patients’ smiles with Philips Zoom! whitening portfolio
Philips Zoom! in-office whitening offers dramatic results in minimal time, making it a superior choice for both patients and dental professionals. The advanced blue LED light technology used in Philips Zoom! WhiteSpeed targets stain components that hydrogen peroxide alone cannot, enhancing the whitening process. This technology not only accelerates whitening but also ensures safe, consistent, and reliable results, with little to no sensitivity for most patients. Tend’s wide client base can now book these premium whitening treatments and achieve noticeable results in under an hour—all while remaining comfortably in the chair. As the demand for cosmetic whitening grows, Tend is poised to deliver yet another dental technology innovation to its patients.
“Our partnership with Tend highlights our shared commitment to improving people’s health and well-being through meaningful innovation and a superior patient experience,” said Matina Vidalis, senior marketing director, consumer & professional oral healthcare, Philips North America. “We’re excited to collaborate with Tend’s network of dental professionals to provide evidence-based whitening solutions, helping more people love and take care of their smiles.”
“At Tend, our mission is to innovate in healthcare and hospitality,” said Dr. Christopher Salierno, Tend’s chief dental officer. “Offering this premium whitening treatment with demonstrated results is the newest way we continue to invest in patient care.”
Philips Zoom! in-office whitening is now available at Tend dental practices. Visit PhilipsOralHealthcare.com and HelloTend.com to learn more.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in both hospital and home settings.
Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring, and enterprise informatics, as well as personal health. Philips generated 2023 sales of EUR 18.2 billion and employs approximately 69,300 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
About Tend
Tend redefines the dental visit, making trips to the dentist something to look forward to. Launched in October 2019, Tend innovates dentistry by prioritizing the patient experience, using technology, a hospitality-driven mindset, and a top-tier clinical team to deliver best-in-class treatment.
With 28 locations across New York, Washington D.C., Boston, Atlanta, Nashville, and Connecticut, Tend sets a new standard for the dental experience—transforming a once-dreaded chore into a hassle-free, personalized moment within a calm, inviting, and thoughtfully designed space. Tend is recognized as one of the country’s premier full-service dental practices, with over 650 team members across multiple locations. For more information, visit hellotend.com.
REFERENCES
- Among dental professionals who have patients requesting specific brands of whitening
- Assumes application of 25% peroxide gel
