SmileDirectClub now offers a Lifetime Smile Guarantee for customers who complete clear aligner therapy with the company and order two retainers per year by maintaining their retainer subscription.
The guarantee ensures customers can qualify for one free set of aligners on an annual basis, if determined necessary by the prescribing dentist or orthodontist, to achieve the desired results, according to SmileDirectClub.
“Our lifetime Smile Guarantee provides a tremendous value to our customer. It ensures SmileDirectClub’s premium, doctor-directed treatment is guaranteed for life and that our customers continue to receive our unparalleled customer support well beyond their initial treatment,” said John Sheldon, chief marketing officer of SmileDirectClub.
“We pride ourselves on providing consumers the best option in teeth straightening and a superior customer experience without the 3x markup of our leading competitor,” said Sheldon.
“This innovative offering is unmatched in the industry, extends the lifetime customer relationship for SmileDirectClub, and highlights just one of the many ways of becoming a member of the club delivers the best possible experience,” said Sheldon.
The Lifetime Smile Guarantee was designed to deliver even more value to SmileDirectClub Club Members who use the company’s telehealth platform for teeth straightening by ensuring eligible customers will never have to pay again to straighten their smile, the company said.
“Teeth naturally move throughout a person’s life, even after completing any teeth straightening service,” said Dr. Jeffrey Sulitzer, chief clinical officer at SmileDirectClub.
“Our Lifetime Smile Guarantee ensures our Club Members can keep their new smile for life and reap the additional benefits from a lifelong straighter smile, including the ability to improve oral health and potentially reduce chronic inflammation of the gums, which helps avoid diseases like diabetes, coronary artery disease, and rheumatoid arthritis,” Sulitzer said.
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