You’ve made an investment in your website and marketing and it’s attracting new visitors each month. But what do you do with those visitors once they leave your site? With Facebook remarketing, you can follow those same people and remarket your practice to them with Facebook ads.
Facebook ads in general will drive traffic to your website or landing pages. With Facebook remarketing, people who have been to your site will continue to see your ads as they use Facebook, reengaging these visitors with your practice and services. Not only do those ads encourage patients to take action, but they also help build practice brand awareness, keeping you top of mind with patients.
Don’t think of it as “stalking” them. After all, they were interested enough to visit your website in the first place. Facebook remarketing reinforces your message to those visitors who might not have been ready to call your practice or got distracted and didn’t fill out your “request an appointment” form. You’re actually doing them a favor by reminding them how you can help them with their dental needs.
Here are a few ways your practice could benefit from Facebook remarketing:
- Growing your Facebook page followers: You see the value of sharing and engaging with your patients on your Facebook page, and you’d like to grow that following. With Facebook remarketing, you can target the visitors on your website over on Facebook to encourage them to like your page.
- Promoting services: People visit your site to find information on your services, such as clear aligners or dental implants. Facebook remarketing will allow you to follow them to Facebook, where you can show them additional ads for these treatments. The good news is that you’re showing ads only to those people who showed interest in the service, reducing your ad costs and increasing your return on investment.
- Get visitors back to your website: Remarketing works in reverse, too. Facebook will show ads to prior website visitors to get them back to your site or landing page to take action. Showing up in the same place as your current patients and potential new ones keeps you top of mind with them. More so, it increases the chances people will follow through on what you are asking them to do in your ads.
Facebook remarketing helps you save money by showing ads to those people who have already made a connection with your practice through your website. The more relevant your ads are to your potential patients, the more likely they will take action and help you grow your practice.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Ms. Ulasewich decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, she and her team have helped a wide variety of business owners all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns. She can be reached at (800) 689-6434 or via email at jackie@mydentalagency.com.
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