Sesame Communications, the leading provider of cloud-based solutions to help dentists and orthodontists accelerate new patient acquisition and build patient loyalty, today announced the overwhelming success of its #SesameSmiles contest at the 2014 ADA Annual Meeting in San Antonio, Texas. This contest was conducted on the ADA 2014 show floor and demonstrated the power of social media events to engage participants through fun, innovative activities. Over the course of three buzz-filled days, Sesame gave away 3,000 pairs of sunglasses. While wearing the sunglasses, ADA attendees took selfies in and around the San Antonio area. After hundreds of photo submissions, three lucky contest participants took home a free pair of Google Glass.
“According to a recent BI Intelligence report, more time is spent on social media than any other Internet activity and about 60% of people access and interact with these sites on a mobile device,” said Diana P. Friedman, President and CEO for Sesame Communications. “The amazing response to this event should underscore the power of using social media within the dental practice environment to foster patient loyalty and expand brand reach within the local community.”
To check out the many of the pictures from the #SesameSmiles contest, go to https://www.facebook.com/SesameCommunications/photos_stream
