Smile Doctors, the largest orthodontic support organization (OSO) in the U.S., ended 2024 strong, achieving organic year-over-year (YoY) growth, continuing the expansion of its Joint Venture model, entering four new states—South Dakota, Connecticut, Massachusetts, and Pennsylvania—and investing in its senior leadership team. These strategic moves position the company for continued industry-leading growth through 2025. The Smile Doctors network of affiliated practices now includes more than 460 locations across 32 states.
Smile Doctors is the largest OSO in the U.S.
In 2024, Smile Doctors added 31 affiliated locations and opened five de novo practices, with 10 more planned for 2025. The most recent partnerships include:
- Mack Orthodontics (Iowa) – Led by Dr. Steven J. Mack
- Dunn Orthodontics (Indiana) – Led by Dr. Christopher S. Dunn
“Our continued growth is driven by our dedication to supporting our partner doctors,” said Dr. Scott Law, co-founder and chief clinical officer. “Whether that’s through access to innovative technology and advances in treatment modalities or by offering world-class operations and marketing support, we enable our partner doctors to focus their time on their patients. We’ve been successful because we meet our doctors where they are and help them grow their practices by putting their patients first.”
Smile Doctors also invested in strengthening its leadership team in 2024, positioning the organization to meet growing demand while offering enhanced support to its network of affiliated orthodontists.
“We expect 2025 to be an exciting chapter of innovation for Smile Doctors, and these leaders bring with them the expertise, energy, and vision needed to scale our impact across the industry and for each and every one of our affiliated practices,” added J. Hedrick, CEO of Smile Doctors.
Senior Leadership Team Hires:
- Jon Kaufman – Chief Marketing and Strategy Officer
- Tonya Ramsey – Chief Legal Officer
- Jon Morgan – Senior Vice President of Revenue Cycle Management
- Stephen Chapman – Vice President of Field Sales & Marketing
- Joseph Halford – Vice President, Corporate Finance
- Treena Girodo-Lauer – Vice President, Corporate Controller & Chief Accounting Officer
Promotions:
- Shelli McNabb – Promoted to Vice President, Operations Excellence
- Kelly Cantrell – Promoted to Director of Doctor Recruitment
About Smile Doctors LLC:
Smile Doctors LLC is the largest orthodontic support organization (OSO) in the U.S. As the fastest-growing network of leading orthodontists, with more than 460 convenient locations in 32 states, Smile Doctors has a rich history of developing and expanding affiliated practices by providing tools and technology that allow orthodontists to focus entirely on patient care.
Smile Doctors is the largest network of Diamond Plus Invisalign providers, and its affiliated orthodontists are proud members of the American Association of Orthodontists and the American Dental Association. Additionally, Smile Doctors hosts the Lecture Center for Orthodontic Excellence.
The company’s mission is to create confident smiles that inspire the best in patients, each other, and the communities they serve.
