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Use Alternative Marketing Strategies to Bring Patients Back into Your Office

After delaying one or more cleanings and other dental procedures last year, many people...

OHF Applauds British Ban on Junk Food TV Commercials

As the government of the United Kingdom prepares a ban on television advertising for...

Pro Tips for Creating Great Dental Patient Testimonial Videos

Patient testimonials are a powerful marketing tool that all dentists can use on their...

Direct Mail Marketing Helps Maintain Customer Relationships During the Pandemic

As dentistry offices slowly reopened their doors after closing during the initial days of...

Soft-Drink Ads Target the Cognitively Vulnerable

People who have an automatic bias toward soft drinks or difficulty in resisting sweet...

Dental Marketing SOS: Is Your Practice Drowning?

Dot-dot-dot. Dash-dash-dash. Dot-dot-dot. You don’t have to be a sailor to know the international...

Marketing Strategies Will Be Essential to Your Post-Pandemic Recovery

As a business owner, your mind is on recovering from 2020’s challenges and determining...

How to Use Video in Digital Dental Marketing the Right Way

Dental practices are now accustomed to using photos, diagrams, and other still images in...

The Art of Standing Out in a Saturated Dental Market

If your practice is located in a market where there is not a lot...

How to Successfully Engage in Email Marketing to Improve Doctor-Patient Relationships

As a healthcare professional, you might not recognize the opportunity that collecting email addresses...