dental marketing

What Does “Normal” Dental Marketing Look Like?

There’s a well established psychological concept in marketing called social proof. Essentially, social proof...

Don’t Buy Into the Hype

Dental marketing is a waste of money. There, I said it. I know you’ve...

SURVEY: Does Dental Marketing Actually Work?

Xaña Winans, one of our regular contributors and a remarkably wise dental marketing expert,...

Teach Your Team This Four-Letter Word If You Want To Grow

Teach Your Team To Sell What is it about four-letter words that make us...

How to Build Trust Through Marketing

In dentistry, reputation matters more than anything. But, how do you let potential patients...

Yelp Terrorists and Keyboard Warriors: 5 Critical Steps For Managing Your Reputation Online

Uber was one of the first companies to create two-way accountability for both riders...