marketing

Complementary SEO and Social Media Strategies Maximize Online Exposure

Search engine optimization (SEO) and social media are generally seen as mutually exclusive facets...

Dentist of the Month: Edward Zuckerberg, DDS

Dr. Zuckerberg practiced general dentistry in Dobbs Ferry and Brooklyn, New York, for 34...

Include Google Ads in Your 2019 Marketing Plan

The year has just begun, and there’s no better time than now to reflect...

How to Choose the Right Web Designer for Your Dental Website

A good website can attract more patients to your dental practice, while a bad...

Make Sound a Key Part of Your Marketing Mix

Thanks to an aging population and a more health-conscious society, the dental sector is...

The Biggest Challenges of a DIY Marketing Strategy for Dentists

Dentists in private practice face a number of costs. When you look at your...

Five Reasons Why Your In-Office Membership Plan is Failing

I have helped thousands of dental practices across the nation set up and manage...

Three Ways the Phone Can Grow Your Practice

Consider how the phone ties into every change you’re looking to implement at your...

Advertising Drove Early Beliefs in Oral Hygiene Practices

Conventional wisdom says that brushing your teeth prevents cavities by removing the sticky film...

Campaign to Promote Medi-Cal’s Dental Benefits

The California Department of Health Care Services (DHCS) has launched Smile, California, a campaign...