marketing

Privately Practicing Dentists Aren’t Going Anywhere

If you read all the recent articles about corporate dentistry, you might get a...

OSAP Names Lee Executive Director

The Organization for Safety, Asepsis and Prevention (OSAP) has named Michelle Lee, CPC, executive...

The Seven Features of a Successful Dental Membership Plan

A dental membership plan represents the shortest path to transforming your practice and creating...

More Young Adults Trying Smoking for the First Time

Millennials living more dangerously and settling down later could be creating a new generation...

Popular Cereals Cited for Misleading Sugar Claims

The British Dental Association (BDA) has called for sweeping changes to food marketing and...

Use Email Marketing to Build Patient Loyalty

Most dental practices would like to concentrate on acquiring new patients. But they forget...

Stop Practicing “Dentistry as Usual”

Dentistry was recently ranked as one of the top two professions in the United...

How Dentsply Sirona Uses Social Media for Success

The numbers speak for themselves: more than half a million followers on Facebook, more...

Enhance Traditional Dental Marketing With Digital Strategies

You’ve just spent two-thirds of your monthly advertising budget on 6,000 vibrant postcards that...

OrthoAccel Technologies Cited for Misleading Claims

The Advertising Standards Authority (ASA) has ruled that OrthoAccel Technologies’ marketing is misleading. The...