marketing

Should Your Marketing Efforts Focus on Organic or Paid Traffic?

One of the greatest perks of the internet is that it’s free. It costs...

Manage Your Online Reputation

If you’re a dentist looking to build or expand your patient base, it’s crucial...

The Costs of Starting a Private Dental Practice

Starting a dental practice can be a costly endeavor. But if you’re an entrepreneurial...

How to Handle Negative Reviews from Former Employees

You’re a conscientious business owner, so you make sure your reviews—good and bad—are handled...

Modern Dentistry Is Painless—Is Your Marketing Campaign?

No dentist would dare probe a patient’s gums without the proper analysis, preparation, and...

Use LinkedIn to Promote Your Dental Practice

When you consider social media marketing for your dental practice, you likely think of...

Making Room for Traditional Practices Among DSOs

The dental business landscape is changing rapidly, perhaps more quickly than many may have...

Market With a Strategy!

Nobody gets involved in a game of chess, bridge, or Scrabble without a strategy...

Don’t Be Haunted by the Ghost of Success Unrealized

When you were going to dental school, what really excited you? It might have...

Top 10 Practice Management Articles of 2017

You’ve mastered your clinical skills. But you didn’t get a business degree while you...