marketing

Dental Marketing Basics: Postcards Versus PPC

Every dental practice loses about 10% of patients a year through normal attrition. If...

Use Facebook to Better Connect with Your Patients

Social media is a topic at the top of mind of most dental professionals...

Millennials Want More from Their Dental Care

There are 77.5 million1 millennials, and they’re changing the way we do business. Dental...

Danica Patrick to Star in Aspen Dental Recruitment Campaign

Aspen Dental may have the fastest spokesperson around in launching its new recruitment marketing...

The Value of Your Current Patients

There are a lot of reasons to want to bring in new patients. Maybe...

89% of Adolescents Consume Sports Drinks

Sports drinks continue to be popular among adolescents, with 89% of 12- to 14-year-olds...

Email Marketing Isn’t Dead Yet

Dearly beloved, we are gathered here today to bid our farewells to email… Wait…...

Dentists Have a Big We-We Problem

There’s a story you’ll likely hear if you visit university libraries across the country....

Patient Reviews: The Good, the Bad, and the Viral

It is often said that the more things change, the more they stay the...