marketing

Discuss Benefits, Not Features, With Your Patients

When you acquire a new piece of equipment to use in your practice, you...

Four Steps to an Effective Dental Newsletter Marketing Campaign

Is email marketing still successful? Are newsletters a waste of time in today’s social...

Boost Your Marketing Game with Remarketing

You’re updating the decor of your patient restroom and want to find a sleek-looking...

Three Ways to Generate New Referrals

What happens to your patients when there are gaps and inconsistencies in their treatment?...

Why Dentists Need Online Videos

Word of mouth has moved online, and dentists should take note. An overwhelming amount...

Use Social Media to Elevate Your Dental Patient Base

If you have been playing hide and seek with your social media marketing, like...

Key Considerations for Dental Practice Expansion

I’m preparing to open 2 new offices in the next few months—my second Boston...

Create Competitive Dental Content for Your Practice in 2017

The patient journey has undergone a massive change in the last few years. Today,...

The Four Rules of Patient Referrals

All dentists value word-of-mouth patient referrals. Unfortunately, many practices don’t have a sustained and...

E-Cigarettes Expand Tobacco Product Use Among Young People

While proponents of electronic cigarettes may claim that they are responsible for a decline...