marketing

The Four Rules of Patient Referrals

All dentists value word-of-mouth patient referrals. Unfortunately, many practices don’t have a sustained and...

E-Cigarettes Expand Tobacco Product Use Among Young People

While proponents of electronic cigarettes may claim that they are responsible for a decline...

Get Off Your Dental Plateau

At its core, dentistry is a business like many other businesses. And like other...

The Top 10 Practice Management Articles of 2016

You may be at the top of your game when it comes to clinical...

FCC Issues Warning on Robocalls and Robotexts

These days, most of your patients are mobile and never far removed from their...

The Top 7 Digital Marketing Predictions for Dental Practices in 2017

2017 is just around the corner, and the big question for dental practices is...

Surgeon General Releases Report Criticizing Youth E-Cigarette Usage

Following recent studies showing that electronic cigarettes have multiple negative effects on oral health, US...

Add Video to Your Marketing Strategy

Using digital technology and social media for marketing is nothing new. Whether the content...

Use Lead Validation to Attract More New Patients

Dental practices engage in online lead generation marketing such as search engine optimization and...

Why Native Advertising Is a Value-Rich Marketing Option

Change and disruption have become the hallmarks of the digital advertising space. In this...