marketing

Is Your Marketing Campaign Tricking or Treating Your Patients?

You’re busy, so when you hire a marketing company to help you promote and...

Use “Social First” Digital Marketing to Win New Patients

Social platforms are quickly becoming the gateway for brand discovery. Their use is no...

Use Phone Tracking to Improve Your Appointment Rates

It’s sad but true. Your patients have been lying to you. Your hygienists face...

How to Handle Negative Reviews

Reviews are one of the most useful tools that the Internet has to offer....

How to Improve Web Search Rankings for Your Dental Practice

Search engines continuously upgrade their algorithms to enhance the user experience (UX). To this...

Rethink Your Practice’s Marketing Approach

A marketer’s job continues to evolve with multiple marketing tactics to consider. As the...

Snapchat—Not Just for the Kids Anymore

Have you ever heard the 1920s song, “Fifty Million Frenchmen Can’t Be Wrong”? Well,...

Why a Newsletter Can Be Successful for Dentists

This is a response to “Direct Mail Marketing Wastes Time and Money” by Dr....

Use Online Video to Build Your Dental Brand

In an era where consumers have multiple media choices just a click away, video...

Target New Neighbors to Grow Your Practice

Where have all the good neighbors gone? It seems that as we become busier,...