online

To Chat, or Not to Chat?

If you’re a regular on the internet, you may have noticed that more sites...

Asking “How Did You Hear About Us?” Might Not Work in the Digital Age

Consider the number of avenues a prospective patient has to find your practice—mailers, referrals,...

Complementary SEO and Social Media Strategies Maximize Online Exposure

Search engine optimization (SEO) and social media are generally seen as mutually exclusive facets...

Dentist of the Month: Edward Zuckerberg, DDS

Dr. Zuckerberg practiced general dentistry in Dobbs Ferry and Brooklyn, New York, for 34...

Include Google Ads in Your 2019 Marketing Plan

The year has just begun, and there’s no better time than now to reflect...

The Biggest Challenges of a DIY Marketing Strategy for Dentists

Dentists in private practice face a number of costs. When you look at your...

How to Improve Your Dental Practice’s Digital Marketing Campaign

The struggle is real for every dental practice when it tries to target the...

Do Your Ads Resonate With the Patients You Want?

You’re enjoying a rare opportunity to watch a bit of television with your kids...

Online Program Prepares Dentists for Academic Careers

Penn Dental Medicine and the Academy for Advancing Leadership (AAL) have partnered to develop...

Campaign to Promote Medi-Cal’s Dental Benefits

The California Department of Health Care Services (DHCS) has launched Smile, California, a campaign...