patients

Add Video to Your Marketing Strategy

Using digital technology and social media for marketing is nothing new. Whether the content...

Steer Your Patients to Clear, Unbiased Data and Resources

Dental costs and insurance are a mystery to many consumers. You can help demystify...

Membership Plan Challenges Traditional Insurance Coverage

A pair of Manhattan dentists has launched Afora, a dental care membership plan that...

How to Convince Your Patients That Flossing Is Important

The release of the article in The New York Times calling flossing “overrated” has...

Dental Insurance Offerings Grow in the Wake of Healthcare Reform

  Dental benefit coverage offerings have grown during the past few years as the...

Oral Cancer Diagnoses Jump 61% From 2011 to 2015

Privately billed insurance claims related to oral cancer diagnoses rose 61% from 2011 to...

The General Dentist Guide to Helping Patients Choose Simple and Effective Implants

Sponsored Editorial Dentures are not usually a preferred modality of treatment by the patient....

Use “Social First” Digital Marketing to Win New Patients

Social platforms are quickly becoming the gateway for brand discovery. Their use is no...

ADA Reaffirms Its Support of Dental Amalgam in Response to Recent Study

The University of Georgia recently reported that amalgam restorations may significantly contribute to prolonged...

The Quest for Whiter Teeth Can Lead to Unintended Dental Disasters

Most advertising has the same basic strategy—convince consumers that they have a problem, and...