practice management

How to Use Patient Personas to Grow Your Practice

Marketing probably isn’t what you had in mind when you decided to open your...

How to Grow Your Dental Practice in Today’s Online World

More than six in 10 consumers in the United States say their go-to channel...

CDA Asks Newsom for Aligned Healthcare Directives

Nothing how the lack of uniformity around the guidance and orders related to the...

Your Personal Brand Needs Authenticity to Succeed

It finally clicked for me. I am a brand. And this changed everything. Since...

Post-Pandemic Dentistry: Tips for Deciding When and How to Reopen

Though your region may be reopening or is expected to do so soon, many...

COVID-19 Enables Us to Reconsider Our Priorities

Most of us are all too used to hearing that “these are unprecedented times”...

Make Urgent Care Part of Your Dental Marketing Plan

Emergency treatment may not be the most exciting aspect of dentistry, but it is...

Independent Dental Practices to Face Marketing Challenges After the Pandemic

Independent dental practices will face increasingly competitive marketing challenges after the pandemic is over,...

EFP Infographics Detail COVID-19 Treatment Protocols

The European Federation of Periodontology (EFP) has published a set of infographics that provide...

COVID-19: Compassionate Leadership in a Crisis

Most dentists haven’t studied leadership. It wasn’t taught in dental school, and, prior to...