tracking

New Technology Tracks Direct Mail Marketing Returns for Dentists

Technology can help improve your direct mail marketing program as you strive to stay...

Eight Reasons Why Your Dental Practice Should Build Up Its Social Media Presence

Suppose someone told you more than 20 years ago that the then-emerging technological innovation...

The Dental Marketing Tides Are Changing

There are two types of people who watch the Super Bowl: those who watch...

Sunstar Awards $30,000 Grants to Three AAP Members

Three members of the American Academy of Periodontology (AAP) will receive Sunstar Innovation Grants...

Provide Feedback to Cultivate a Positive Office Environment

In dental offices spanning the industry, striving to hit expectations fosters camaradery, teamwork, and...

What Dental Leaders Can Learn from College Basketball’s Top Coach

I went to the University of North Carolina (UNC). It’s a big basketball school....

The Biggest Challenges of a DIY Marketing Strategy for Dentists

Dentists in private practice face a number of costs. When you look at your...

Three Phone Skills to Book More New Patients

The phone at the front desk is often the first touch point for a...

Never Suffer Another Slow Month

A bad month hits your dental practice. Do you make an excuse, or do...

Dental Marketing Basics: Postcards Versus PPC

Every dental practice loses about 10% of patients a year through normal attrition. If...