Whip Mix Corporation announced that the company will phase out the reselling of its current portfolio of digital and milling equipment. This strategic decision enables the Louisville-based company to focus on its core strength of manufacturing its primary products, including gypsums, investments, articulators, and 3D print resins. The company will work with each of the distribution partners and customers affected to support them during this transition.
“This was a difficult decision given the strength of the brands we represent, the success of our efforts, and the relationships we have developed with these key digital equipment manufacturers. Our restructuring effectively aligns our organization to continue providing innovative products to the dental laboratory, educational, and clinical market segments,” stated Anne Steinbock, CEO of Whip Mix. “Our actions today build on the success of our 100-year history and position the company for the future.”
For more information, visit www.whipmix.com.
